EVERYMAN: Christmas on The Green
IDENT AND SOCIAL MEDIA ADVERT
Stop-motion animation created for Everyman Cinema’s Christmas pop-Up at Screen on The Green
This 30 second advert was created for both social media and on-screen use to promote a month of festive classics at Screen on the Green, one of London’s oldest and most iconic cinemas. Using a multiplane camera setup, we built a layered, hand-crafted festive stage set that reveals the cinema’s famous facade as though it is being assembled like a pantomime backdrop.
Cosy festive lighting, rich fabrics, and warm seasonal colours were chosen to tap into the nostalgic charm of the Christmas films we all know and love, while also reflecting the deluxe, welcoming atmosphere of the Everyman Cinema brand.
DIRECTOR: Cath Shayler
MODEL MAKING/ANIMATION: Cath Shayler and Ivana Savova
COMPOSER: Francis Smith